The "Friendly Shandong New Year Celebration", with the slogan "Enjoying the Vibrant Year in Shandong", kicked off in Jinan, capital of Shandong province on Dec 28.
The "Friendly Shandong New Year Celebration" event kicks off on Dec 28 in Jinan. [Photo/WeChat account: sdswltwx]
The Shandong New Year celebration activities will span major holidays, including New Year's Day, Spring Festival, and the Lantern Festival, featuring a variety of cultural and tourism products to incentivize visitors from both domestic and international destinations to celebrate the Lunar New Year in Shandong.
In her speech, Wang Lei, director of the Shandong Provincial Department of Culture and Tourism, said that the 2024 Shandong New Year celebrations will feature a diverse range of activities, including the "Exploring Folk Customs at Spring Temple Fair", "Celebrating Lunar New Year in Museums", and "Traditional Festivities in Ancient Towns".
These vibrant events aim to provide visitors with a warm and hospitable atmosphere, allowing them to immerse themselves in rich cultural and tourism experiences while also experiencing the charm of Shandong's unique traditions and the allure of winter travel, said Wang.
The event also featured a "New Year Gift" exhibition and sales area, showcasing a wide range of New Year gifts from 71 companies representing 16 cities in Shandong, totaling over 1,000 different items.
Source: chinadaily.com.cn
